WHATDIDUDREAMAT04

:OUR STORY

It began at 4 a.m., when Thalia followed her instinct and contacted Ilias, the team’s graphic designer, setting the foundation for WDUD04.
The team came together as a collective of refined, fashion-driven minds, exploring new ways to connect creativity with culture and perspective.
One complements the other. Aesthetic becomes energy. Vision becomes direction.

:MEET THE TEAM

WDUD04 blends creative strategy and production to craft concept driven campaigns and content, defined by a distinct visual language aligned with each brand’s identity.

:THALIA TZANETIS

FOUNDER | CREATIVE & PRODUCTION DIRECTOR

Thalia Tzanetis is a Creative & Production Director and Producer with 24 years of experience in advertising and fashion led image-making. Based in Athens, she leads projects end to end from concept and visual direction to production and final delivery.
With a background in fashion design and a decade of running her own fashion brand, she brings a deep understanding of brand language and visual storytelling. Her work spans editorial and commercial environments, and she has shared her expertise through seminars and fashion-focused training.
Today, she leads WDUD04 as an external creative & production partner, directing photo and film productions for fashion, hospitality (hotels/resorts), and commercial brands. Supported by a trusted network of collaborators, she can operate as a standalone unit or integrate seamlessly into in-house teams, agencies, and larger productions depending on the project’s scale.

:VICTORIA KOUTSIOUMPA

CO-FOUNDER | FASHION DIRECTOR

Victoria Koutsioumpa is a Fashion Director with a modern aesthetic and a detail-driven approach. At WDUD04, she helps shape each project’s visual language, keeping styling, consistency and narrative aligned from concept to final delivery.
She has independently led projects, guiding teams with clear direction and ensuring execution stays true to the creative vision. Music and dance remain key sources of inspiration, bringing rhythm, focus and positive on-set energy to every production.

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